Please note our German translation is in progress, and selecting the German language option will take you to Ashfield Meetings & Events in Germany. To see all of our services available in Germany, please click here. A full version of our website in German will be available soon. By selecting the Italian language option, it will take you to Ashfield Meetings & Events in Italian. To see all of our services available in Italy, please click here.

Our Services

The key to PW’s success is integrating talent and services. For each project, we match project requirements with resources within PW and the broader Ashfield group, forming a team with the skills and experience to deliver the best results.

  • Strategic communications

    Insight-driven scientific and educational platforms

    Our insight-led commercial and medical affairs communications strategies thoroughly assess your data, target audiences and competitors, while always considering the ever-changing healthcare landscape. Moreover, we ensure the engagement of your internal multidisciplinary team to create relevant and powerful scientific programs which benefit your stakeholders.

    Connect with us now to find out how we can help.

  • Live & Virtual Meetings

    Blending innovation with traditional formats to engage audiences

    Effective engagement with key audiences is a critical aspect of your communications plan. By blending traditional live meetings with innovative virtual delivery, we provide you with tailored solutions which specifically meet your objectives. Furthermore, with our insight-driven success in building and delivering meeting programs, we can help you extend the reach of your live and virtual meetings and maximize the experience of all your attendees.

  • Creative Services

    Bringing science to life

    Our scientifically grounded, conceptually driven specialists work exclusively within healthcare markets to enhance the communication of science. Working in close collaboration with you and our internal teams, we are geared to make science and the message behind it resonate with all who encounter it. Our objective is to create a seamless visual environment that works across channels and environments, supporting your communication objectives and making a memorable impression.

    We believe that imaginative visual solutions and formats can play an important role in communicating complex scientific concepts. From slide decks to MOAs, program invitations to information graphics, every brief has the opportunity to enhance the understanding and reach of your communication.

    For more strategically aligned creative branding and hallmarking projects, our specialist creative service CreativeFusion uses the same principles of creativity, deep understanding and experience to connect with your audience. Our QuickStep methodology utilizes an insights phase to hone creative thinking – fast. CreativeFusion’s proven process is focused on articulating the messages, aspirations and positioning of your project and swiftly shaping it into a visual form and projecting it consistently across all media. The project tempo is refreshingly fast-paced and engenders stakeholder consensus and collaboration from the beginning. Contact us to hear more about our amazing results with QuickStep.

  • Digital Strategy & Solutions

    Specialist digital strategy built on healthcare experience

    Within our specialist digital healthcare agency, eMedFusion, we provide truly insightful expertise in strategic digital consulting, technological innovation, and interactive design and development. With more than 100 dedicated digital professionals across four global locations, and a wealth of experience incorporating digital solutions into medical and marketing communications, we combine healthcare experience with the freshest and most innovative digital thinking.

  • Publication Planning & Medical Writing

    Connecting science with communications

    Our 40 years of experience in publication planning excellence ensure we know how to effectively disseminate data. However, to truly understand what is communicated and heard, we use PinPoint.

    Our PinPoint approach integrates classical and digital channels to determine whether medical opinion and understanding reflects published data. Moreover, we employ unique alternative metrics to identify the most relevant communication channels and measure the true reach of your publications and data.

    Our highly qualified and insightful medical writing teams will work with you to understand your specific needs, to develop an effective and customized multichannel publication plan. Operating from principles of trust and transparency we liaise with authors, journals and internal stakeholders to translate complex scientific data into clear, clinically relevant publications.

    The teams working with you are fully trained to follow all relevant codes of practice, including good publication practice, and your own internal compliance procedures.

  • External Expert Programs

    External expert engagement connected across multiple channels

    Wouldn’t it be great if you . . .

    – Had a robust, 360° process for identifying and profiling contemporary external experts in both traditional and digital spaces?
    – Found a customized, flexible and dynamic solution to ensure that external expert identification is aligned to your specific objectives?
    – Were able to capture peer nominations to truly understand networks and real-world connections?
    – Knew that communication would be consistent, relevant and compliant with guidelines and codes of practice?
    – Could define a clear strategy for external expert engagement and create credible programs and tactics?

    Our proprietary approach for identifying, mapping and profiling your external experts – which we call eX3– is built upon a foundation of industry-leading insights, innovation and excellence. From planning your strategy to planning your tactics, execution to engagement, our contemporary range of modular services will create a customized platform for the identification and subsequent engagement of respected external experts across multiple channels.

  • Medical Education

    Insight-driven programs that improve patient care

    We are passionate about collaborating with you to support healthcare professionals in achieving the best possible outcomes for patients. We strive for excellence in all aspects of medical education.

    Our agencies ensure that each initiative they undertake is:

    -  Accurate and credible
    Our specialist teams offer industry-leading insights across a vast range of therapeutic areas. Furthermore, we’ve built strong relationships with leading scientific experts, including professional bodies, to ensure that knowledge shared is unbiased, trustworthy and contributes to all aspects of professional development.

    - Accessible and engaging
    In their hectic schedules, healthcare professionals and patients need a variety of access points to education. As such, be it traditional classroom-based sessions or on-demand webcasts on multiple devices, we have the skills and resources to deliver. Whichever format we use, we work hard to ensure the information is presented in a stimulating way that engages audiences and maximizes knowledge retention.

    - Able to improve patient care
    For us, delivery is only the first half of a project. We also aim to understand what delegates have learned, and the impact the program has had on them. Only by doing this do we build a collaborative partnership that enhances the clinical impact of your initiatives.

  • Scientific PR

    Bringing the stories behind the science to life

    We understand the need to communicate the stories that often lie hidden within complex clinical or technical data, in order to educate, inform and engage audiences. We do this by:

    Identifying what matters to our audiences

    – Our PR specialists combine deep scientific knowledge and understanding with communications expertise which allows them to cut through data, product or disease facts and identify what really matters to different audiences. Understanding our audiences and knowing what matters to them allows for insight-led, targeted communications programs which result in genuine engagement on topics important to our clients.

    Communicating stories, not just facts

    – Through targeted story-telling we can bring to life the impact of our clients’ medicines and healthcare strategies on patients’ lives and clinical practice. We do this by ‘unwrapping’ data and interpreting it in ways that make the story it’s telling easily accessible and memorable, while still ensuring the science is at the heart of the stories we tell.

    Knowing which communications channels to use, and when

    – Our scientific PR programs are part of integrated, pharma brand-marketing strategies and are designed to reach audiences through multiple communications channels, including traditional medical and consumer media (print, broadcast, radio, digital, video), social media (including blogs, Twitter, content hubs), thought leaders (including healthcare professionals, patient/consumer groups) and employees.

    Measuring impact

    – The benefits of scientific PR can be significant; we understand the need to make these benefits tangible and demonstrate return on investment for our clients. We work with clients to understand the metrics most meaningful to them and set appropriate targets for communications initiatives before they commence.

    Contact Dominic Elliston at

  • eLearning & Training

    Interactive learning solutions built upon expert content

    Using blended learning techniques combined with our in-house scientific expertise, we develop insight-driven training solutions which address all your learning needs. With access to a wide range of platforms and devices, we provide the highest quality content to enhance learning and development. Whether it is full service training platforms or individual learning modules, we have the expertise to deliver insightful, flexible, end-to-end solutions that help your audiences get the knowledge they need.

  • Healthcare Strategy Consulting

    Industry-leading strategy for your brand and portfolio

    Our strategic consulting agency, InterPhase Consult, fully understands your markets and business, can solve the challenges that determine the success of your brand or portfolio, technology or business, and delivers innovative and durable solutions for long-term advantage.

    Understand. Solve. Deliver.

    Understand

    – Our customer-centric solutions are designed to help you go beyond market understanding to design and implement astute commercial strategy.

    Solve

    – Our expert approach to scenario planning and launch excellence gives you confidence that the differentiating potential of your product or portfolio is fully maximized during all phases of its life cycle.

    Deliver

    – As trusted advisors with access to a network of 5,500 experts in 22 countries, we have the resources to deliver a comprehensive range of services, from concept ideation to performance tracking and management, and all stages in between.

    Contact Gemma Pfister at

  • Chicago, USA.

    Ashfield Healthcare Communications
    200 West Madison (Suite 2600)
    Chicago
    IL 60606

  • Lyndhurst, USA.

    Ashfield Healthcare Communications
    125 Chubb Avenue
    Lyndhurst
    NJ 07071
    USA

  • Alan Quarfoot, PhD / Medical & Scientific Services Team Lead

    Dr Quarfoot is based in the Chicago office of Physicians World and provides strategic and tactical services and projects for a range of clients. He has held positions in academia, pharmaceutical advertising, pharmaceutical company marketing, and pharmaceutical consulting and competitive intelligence. With more than 30 years of scientific and medical experience he has written drug monographs, prescribing information, physician and field-force educational materials, promotional materials, and collaborated on product branding and positioning.
    He has broad clinical and brand experience especially in rheumatology, anesthesiology, gastroenterology, pain management, and cardiovascular disease.

    Contact Alan Quarfoot, PhD at

  • Angelica M White / Senior Account Director

    During Angelica’s 9+ yrs of experience in the pharmaceutical/medical device industry, her philosophy is build client loyalty based on high-performance teams that deliver strategic insight, scientific rigor, and flawless tactical execution. She believes in a hands-on and collaborative approach that leads to innovative solutions with measurable results. Angelica’s passion, integrity, and leadership have led to continuous success.

    Angelica leads from the front, facilitating workshops and strategic brainstorms. She prides herself on developing strong client relationships, working in partnership to drive programs forward – an area in which she’s had substantial success.

    She earned a BS in Marketing (Magna Cum Laude) from Kean University.

    Contact Angelica M White at

  • Brian P Schlegel, PhD / Associate Scientific Director

    Brian brings over 20 years of experience as a basic research scientist and medical communications professional. He has supported pharmacologic, medical device, and diagnostic products in a variety of medical fields, including oncology, dermatology, endocrinology, infectious disease, peripheral venous disease, and cardiology. He fiercely safeguards the accuracy and regulatory compliance of all educational and promotional products, and delivers scientific insight to strategic analysis. Brian takes satisfaction in a clear, concise, and comprehensive writing style that serves the message.

    Brian earned his PhD in Pharmacology from the University of Pennsylvania, and completed his postdoctoral fellowship at Harvard University.

    Contact Brian P Schlegel, PhD at

  • Ken Paprockas / Senior Account Director

    Ken joined Physicians World in 2002 to help establish the PW office in Chicago, IL and has over 20 years of experience in the pharmaceutical industry.

    His commitment to becoming a partner with his clients is supported by his experience in team management and program execution. Ken believes the keys to continued success are his drive to exceed client expectations and implement best practice solutions to always deliver flawless programs.

    Ken has worked with several launch brands. He and his team currently manage ongoing high-visibility peer-to-peer activities in the US and globally in Europe, Australia and Asia.

    Contact Ken Paprockas at

  • Lynn Wills / Senior Account Director

    Lynn has over 18 years experience in the medical education and communication industry. She has an exceptional reputation with established pharmaceutical client relationships of 12+ years. She continues to find new, innovative initiatives and tactics to help exceed her client’s strategic goals.

    Lynn’s expertise is in key opinion leader and stakeholder engagement, scientific congress initiatives and scientific association collaboration. She has extensive experience in neuroscience, infectious diseases and cardiovascular disease states.

    Contact Lynn Wills at

  • Todd Courcy / Senior Vice President

    Todd is a seasoned Senior Marketing/Sales Executive with 19 years experience in the Pharmaceutical/Biotechnology communications field with a demonstrated record of business success. As a key operational executive, he leads teams of highly qualified medical and commercial professionals with the focus on building strong client relationships through strategic planning, tactical innovation, and flawless execution.

    Todd has extensive experience developing long term partnerships with pharmaceutical/biotechnology companies in US and global markets. His knowledge spans almost all therapeutic areas and all facets of strategic planning, promotional marketing, publication planning, patient education, digital strategy, and sales training; which give him a unique vantage point.

    Contact Todd Courcy at

  • Healthcare and Communications / Physicians World

    Ashfield Healthcare Communications at 11th Annual Meeting of ISMPP

    Ashfield Healthcare Communications are sponsors of the Annual Meeting of ISMPP, taking place 27 – 29 April 2015 in Arlington, Virginia. The team will have a booth in the exhibition area and are also active participants in the meeting. Angela Cairns, Senior Vice President, Global Compliance Team Leader will be a panel member in a […]

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  • Healthcare and Communications / Physicians World

    Ashfield Meetings & Events And Medex-Media Align Services

    Nicola Burns (Global Managing Director, Ashfield Meetings & Events) said: “The strategic and complementary acquisition of KnowledgePoint360 Group has strengthened two of the Ashfield Division’s areas of expertise; Healthcare Communications and Meetings & Events. This is aligned to current client demand for our business to combine services across these specialist areas and provide innovative solutions […]

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  • Healthcare and Communications / Physicians World

    Ashfield adds value for clients through its ‘one-stop-shop’ multichannel capabilities

    Insight: Our client, who was looking to launch a diagnostic platform across multiple geographical markets, needed the development and implementation of a strategic multichannel communications plan, targeted at both clinical and laboratory audiences. Idea: A multi-agency, multiskilled proposition was taken up by the client combining ACUMED’s heritage in multichannel communications with the consulting and proprietary […]

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  • Healthcare and Communications / Physicians World

    Ashfield extends external expertize for its clients with eX3

    Insight: Our client needed to identify external experts in the laboratory and clinical global communities to engage and educate around their infectious disease, diagnostic platform in pre-launch phase Idea: Our proprietary solution, eX3, a holistic approach to expert identification and engagement, combining traditional and online authority and presence and metrics, met our clients’ needs Impact: […]

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