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Insight

In October 2013, one of our clients wanted to promote a new urology product.

 

Idea

Working with the client’s team, Ashfield’s syndicated team of 50 medical sales representatives identified and targeted high-potential customers. The target was two GPs a day. We also targeted specific patient groups with a mechanism in place to ensure these were followed up.

 

Impact

Not only did we exceed the contact target by seeing an average of 3.60 GPs per day, but sales outperformed their target for 2014. This successful contract was extended for 2015 with increased sales resource.

 

How this helped patients

By raising awareness among GPs, they are now able to prescribe this effective drug to those suffering urological conditions.

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Ashfield bietet eine breite Palette von erstklassigen und marktführende Dienstleistungen. Von Vertriebsteams und Mitarbeitern im Innen und Außendienst über Patienten-Betreuungsprogramme & -Betreuern, medizinische Kommunikation und Information bis hin zu Veranstaltungen, Marktforschung, Training und Services im Bereich Pharmakovigilanz.

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