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Die Herausforderung

  • Our client’s product had high potential in the psoriasis/psoriatic arthritis market
  • However, the market leader was growing faster than our client’s product
  • Brand tracking surveys revealed lower share of voice with high potential prescribers than the competition
  • Our client’s limited sales force resources were resulting in weaker customer relationships and intimacy

Unser Konzept

  • We deployed a booster sales force to detail with our client’s reps to improve share of voice and coverage
  • We built and managed a team of 24 reps and four managers
  • Sales action planning was according to our client’s directives - Ashfield and client reps worked in close partnership
  • We trained Ashfield reps (including objection handling and in-field coaching) to achieve high in-call quality

Das Ergebnis

  • Improved brand awareness and higher share of voice resulting in higher market share and a growing sales trajectory (see below)
  • Excellent feedback from client sales personnel on the sales attitude and detailing capabilities of Ashfield’s reps and sales management team
  • Team fluctuation below average - close collaboration with the head of sales and excellent project management
Kontaktaufnahme

Only Ashfield has the capabilities, the knowledge, ingenuity and enthusiasm to commence a partnering sales force according to my brief and business needs.

Sales Director

Kontakt

Speak to us about how we can provide tailor made solutions for you.

Ashfield bietet eine breite Palette von erstklassigen und marktführende Dienstleistungen. Von Vertriebsteams und Mitarbeitern im Innen und Außendienst über Patienten-Betreuungsprogramme & -Betreuern, medizinische Kommunikation und Information bis hin zu Veranstaltungen, Marktforschung, Training und Services im Bereich Pharmakovigilanz.