Our client wanted to hold a sales conference and company day in central London, with a major emphasis on sales training. Their objective was to launch the company’s new mission, getting the sales team excited about its ambitious goals for the coming year.
Ashfield Meetings & Events planned, coordinated and delivered the event for 500 delegates, across two sites, over three days. The initial day included energising activities, guest speakers, workshops and an awards dinner. On the second day we arranged product-led sales training for the client’s representatives, and for the third day Ashfield Insight & Performance provided sales force effectiveness training.
The event was a huge success for our client. By working together and with the client, we were able to find the ideal venue, deliver a powerful programme, make travel arrangements for delegates and get them excited about the event before they arrived. The result was an incredibly smooth, streamlined package which really achieved the client’s objectives.