Skip to content

Die Herausforderung

  • Client needed to reduce promotional spend to maximise the profitability of a mature pharma brand
  • They still required UK coverage of a diverse customer group
  • Sales had been flat for the previous 12 months, and the client wished to maintain share whilst reducing spend by 65%

Unser Konzept

  • Client made field sales team of 15 heads redundant or redeployed to other promotional roles
  • Ashfield recruited a team of 6 Remote Account Managers plus one National Commercial Manager (hybrid field/remote role)
  • Targeting strategy devised in partnership with the client to identify and cover the highest potential accounts
  • Ashfield assisted the client in developing/adapting promotional materials for use in the remote sales channel

Das Ergebnis

  • Increase in unit and cash market share of >1% over one year versus target of 0% growth
  • Overall saving of £1 million on promotional spend. Brand ROI measure of net profit: cost of resource was 3.5:1, versus target of 2:1
  • Client expanded use of remote detailing teams to other brands in their portfolio based on this success.
Kontaktaufnahme

Savings

£1 million

E-detailing call rates

6 per day

Kontakt

Speak to us about how we can provide tailor made solutions for you.

Ashfield bietet eine breite Palette von erstklassigen und marktführende Dienstleistungen. Von Vertriebsteams und Mitarbeitern im Innen und Außendienst über Patienten-Betreuungsprogramme & -Betreuern, medizinische Kommunikation und Information bis hin zu Veranstaltungen, Marktforschung, Training und Services im Bereich Pharmakovigilanz.

Kontakt