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Insight

The client commissioned Ashfield Medical Information to implement a prescriber information service, involving an information kit and telephone calls to 28,000 physicians. Ashfield Insight & Performance was asked to measure feedback on the service and identify areas for improvement.

Idea

Physicians were invited to complete an online survey after the telephone call. Key metrics were captured in the survey and we carried out sub-group analysis to examine differences in outcome by region, physician type, frequency of interaction etc. Results were analysed using our unique interactive dashboard.

Impact

Our results:

  • Showed physician satisfaction with the information service
  • Identified unmet needs and future improvements
  • Measured the impact of the information service on how physicians perceive the brand

 

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