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Ashfield Meetings & Events, formerly known as Universal WorldEvents, have been appointed by Chiesi UK to deliver a series of national and international meetings, including their attendance at the European Respiratory Society Annual Congress in Munich in September 2014.

Chiesi is an innovative, research-driven global enterprise committed to working in partnership with healthcare professionals to improve patients’ lives.

The appointment follows a thorough procurement initiative conducted over a period of several weeks, culminating in a three-way pitch. A spokesperson from Chiesi commented on the appointment: “Ashfield Meetings & Events have an extensive knowledge and understanding of the compliance and regulatory requirements in the healthcare sector which was a key driver in our decision-making process. Chiesi already works with Ashfield within other areas of expertise, therefore this is an extension of an already successful relationship. We are looking forward to working with Ashfield in the coming months and strengthening our partnership.”

Commenting on the appointment, Luke Flett (Head Of Sales & Marketing) said: “The pitch process was very comprehensive. It involved a cross-functional client team made up of procurement, compliance, event and brand stakeholders. As such we had to demonstrate our capabilities and understanding across all these disciplines, particularly our compliance expertise and cost saving initiatives.” Flett added: “The appointment supports the rationale behind our recent transformation to Ashfield Meetings & Events which is resonating with the healthcare market.”

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