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In recent years the use of Twitter during ASCO’s annual meeting of Oncologists has become a central theme at the event. Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the #ASCO15 hashtag and how Pharmaceutical companies utilised the channel during this year’s event.

Specially, the research addresses:

  • Which pharma companies had the most ‘influence’
  • The tweet strategies they deployed to achieve this influence
  • Some of our favourite pharma tweets
  • Thoughts for #ASCO16


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