In recent years the use of Twitter during ASCO’s annual meeting of Oncologists has become a central theme at the event. Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the #ASCO15 hashtag and how Pharmaceutical companies utilised the channel during this year’s event.
Specially, the research addresses:
- Which pharma companies had the most ‘influence’
- The tweet strategies they deployed to achieve this influence
- Some of our favourite pharma tweets
- Thoughts for #ASCO16