Commercial

Service team model

Enhancing the patient experience and building your corporate brand

In today’s complex and crowded health market where patient-centric services are increasingly at the heart of decision making, you need more nuanced, sophisticated ways to build your brand and strengthen relationships with healthcare professionals. At Ashfield, we’re tackling the challenge head on with a new and dynamic approach.

Service representatives – separate from, but complementary to, your medical sales teams – enrich the way you interact with prescribers and help them care for their patients.

 

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So how do they work? Our service representatives are highly educated, with exceptional communication skills and a strong background in client service. They visit prescribers frequently, to talk about their most important concern: their patients. Each time, they leave valuable patient support information, research and educational materials, as well as handwritten notes inviting prescribers to call on them for more as appropriate.

It’s an innovative approach that’s supporting pharmaceutical companies in becoming increasingly patient-centric – and we’re proud to be leading the way.

The results for the service representative model have proven:


  • High levels of access to prescribers

  • 90% client satisfaction right across Europe and North America

  • A highly effective, cost-efficient way to engage with healthcare professionals

  • A personal service with global reach, capable of worldwide deployment

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