This innovate model is adapting and innovating on where the industry is going, with over 90% client satisfaction across Europe and North America. Service representatives are highly educated, exceptional communicators with strong backgrounds in client service. Service representatives visit prescribers frequently to discuss patients – their satisfaction, concerns, and needs. They leave prescribers with patient support information, research and education materials, as well as personalized notes or materials to facilitate further direct contact.
Different from field sales, a service representative has a less technical role in spreading product awareness. Acting as an informed liaison, the service rep becomes a valuable asset to brands looking to expand their reach and fortify their brand.
Whether utilized as a standalone solution or as a complement to a field sales team, these communicators add value through personal service and rapport with prescribers. These personal touches enrich patient care and drive brand value without making a large investment in full traditional medical sales teams. As true partners with our clients, the service team model promotes visibility, relationships, and ultimately, better patient outcomes.
So how do they work? Our service representatives are highly educated, with exceptional communication skills and a strong background in client service. They visit prescribers frequently, to talk about their most important concern: their patients. Each time, they leave valuable patient support information, research and educational materials, as well as handwritten notes inviting prescribers to call on them for more as appropriate.
It’s an innovative approach that’s supporting pharmaceutical companies in becoming increasingly patient-centric – and we’re proud to be leading the way.
The results for the service representative model have proven:
Quality, Partnership, Ingenuity, Expertise, Energy
It’s not just what we do, it’s why we do it.
Ashfield Commercial & Medical Services
Ashfield is an international healthcare services organization that redefines outsourcing. Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need.
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