Enhancing the patient experience and building brands
As times change, so do the challenges. Healthcare professionals are trying to provide patients with greater support in managing their condition. They’re also becoming harder to access. Pharma companies are trying to be more patient-centric and improve their return on investment at the same time.
Such challenges call for innovative ideas – and that’s where Ashfield comes in.
We’ve introduced a new way to build stronger relationships with both patients and healthcare professionals. It’s called the patient service model. It’s doesn’t replace traditional sales teams, but rather complements them, strengthening the overall marketing effort.
So how does it work? Our field service team representatives are highly educated, with exceptional communication skills and a strong background in client service. They visit prescribers frequently to talk about their most important concern: their patients. Each time, they leave valuable patient support information, research and educational materials, as well as handwritten notes inviting prescribers to call on them for more information when needed. It’s a service that has had fantastic results for our clients:
- Almost 100% access of targeted accounts
- 85% physician satisfaction
- 90% of physicians describe the service as ‘extremely valuable’
- Up to 80% reduction in cost per call