Humanize is based on the need to understand. It looks at the emotions that make us human. It examines the feelings we have as individuals. It defines the behaviors we show as people.
Our emotions. Our feelings. Our behaviors.
By understanding the person, we create communications that matter.
Our talented teams use our strategic planning framework to create communications that resonate with your audiences. It goes beyond segmentation. It humanizes.
Based on a deep understanding of what motivates people, we get to know their mind-sets, what they believe, their barriers, drivers, frustrations, aspirations and demands, through research and insights.
This deep understanding, combined with a knowledge of behavior change theory, allows us to create compelling communication plans that deliver real-world impact, aligned with your objectives.
Humanize provides a strong basis for insightful communication planning for both internal and external programs; from primary care physicians (PCP’s) education projects to patient activation campaigns; from a rapid product awareness piece through to a global product strategic launch. It can be used for all audiences – patients, carers, PCPs, experts and payers, whether you’re in commercial or medical affairs.
Because if we understand people as humans and treat people as humans, we can develop communications that impact on them as humans.
This is our Humanize approach to creating communications that matter.