Providing personalized interactions for better disease outcomes
At Ashfield we have a proven approach to creating successful PSPs:
- Design creative, tailored solutions to address specific therapy failure points
- Use health psychology to understand the true drivers of non-adherence and develop care plans and materials that are personalized to patients’ needs
- Deliver an exceptional experience to patients, carer partners and healthcare professionals
- Establish an effective multichannel connection between stakeholders
At the core of our programs are our highly–skilled and trained Clinical Educator teams. They build strong, trusted relationships with patients using the channels and settings that work for those individuals, whether home visits, phone calls or video conferencing.
Our Clinical Educators help patients to understand their conditions, recognize the importance of adherence, from initial diagnosis and beyond. They’re also trained in health psychology techniques, which are shown to help patients cope and reduce anxiety, fatigue and depression.
Multichannel PSPs allow patients to quickly and conveniently access the information and support they need, when they need it through services such as helplines, apps, emails and educational websites.
To offer truly personalized care we use a patient-relationship platform, Health Cloud from Salesforce. This provides a single, detailed view of each patient and helps us provide the best patient experience. It also supports operational efficiency, particularly for integrated field and contact center based support programs.