A good story: Young Dementia Network
Development of an identity and supporting collateral.
- The team at YoungDementia UK told us about the National Young Onset Dementia Network (NYODN)
- NYODN is a membership body made up of individuals living with, or with an interest in, young onset dementia
- Ashfield Digital & Creative could support the creation of the network’s brand as part of the network launch.
- Uncover – a stakeholder workshop to provide a clear understanding of audience desires, needs and aspirations (DNA)
- Model – an iterative creative process whereby we worked closely with YoungDementia UK to build on the uncover phase
- Solution – where we brought the identity to life in the development of a name, creative and brand story.
- Ashfield Digital & Creative delivered a comprehensive identity project for the Young Dementia UK team
- This provided an engaging brand story underpinned by a striking creative, that represents all that the Young Dementia Network is about
- The identity was a key component in enabling the team launch the network with confidence and impact.
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