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Insight

Our client needed sales support to promote a pharmaceutical product in the highly competitive erectile dysfunction market.

 

Idea

We brought in our syndicated team of medical sales representatives. Despite having no prior experience in this market, they conducted a tight targeting exercise to clearly define where sales opportunities lay. They promoted the medical product to GPs and practice nurses, delivering the forecast volume, coverage and frequency. They also put in place a tailored speaker programme, running from 2012 to 2014.

 

Impact

Thanks to the medical sales team’s work, the pharmaceutical product comfortably exceeded its sales targets year on year. This dramatically boosted their reputation with the client and led to the client giving Ashfield a global supplier award for delivering strong results.

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, nurse educators, patient support programs, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.