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The challenge

  • Communicate the burden of chronic spontaneous urticaria
  • Increase awareness of CSU with HCPs
  • Maximize interactivity to drive engagement.

Our approach

  • Content generation for the most enhanced PDF ever produced by Wiley
  • Videos of key presentations and ‘talking heads’ from a leading congress meeting, with questions to test your knowledge
  • Multichannel dissemination: materials provided online, through print, email and booth distribution.

The outcome

  • All materials were launched on time and with outstanding client feedback
  • Over 10,000 supplement copies were distributed to 41 countries
  • The supplement remains the most engaging, interactive supplement Wiley have ever created!
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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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