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Insight
A client wanted to improve its sales teams’ skills and identify which training would produce the best results.

 

Idea
Using our proprietary in-call quality (ICQ) program, we measured the selling skills of the 500-person sales team. Each representative’s delivery was evaluated by real-life doctors and first-line managers.

 

Impact
Based on the program’s results, we recommended a training program that was implemented by the client. When we repeated the ICQ six months later, selling skills had significantly improved.

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, nurse educators, patient support programs, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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