Our client found a number of significant hurdles to adoption and appropriate use of their asthma biologic. The main barriers to adoption were the lack of understanding about the appropriate patient type and a low level of confidence among the staff to correctly administer the medication.
Ashfield deployed a team of 30 highly skilled, passionate clinical educators with national certification as asthma educators. They provided client approved education to HCPs and their affiliated staff on safe product use and administration. Education was provided to HCPs with a review of the latest nationally recognized asthma guidelines to support the correct use of the product and help the HCP identify the profile of an ideal patient candidate.
The program ran for 6 years and was twice awarded by the client internally. The Ashfield team exceeded goals for clinical educator programs conducted, resulting in a significant increase in appropriate patients identified by their prescriber for further evaluation.