One of our clients wanted to drive sales of their wound care product. They didn’t have sufficient resources within their own sales team, so they asked Ashfield to help.
We proposed targeting a new customer segment: nursing homes. The client had never directly promoted their product to this market before and we felt it was a major opportunity to drive sales. We deployed a team of 30 syndicated medical sales representatives to focus on this new area, driving contact with key purchasers.
Every member of our pharmaceutical sales team made contact with an average of 2.5 nursing homes per day, achieving a dramatic sales increase in one of the client’s key driver products. New customers were asked to evaluate the wound care product and, with more than 500 customer validations submitted, the results far exceeded the client’s expectations.
The client said
“Incredible consistent delivery, everyone. Simply excellent.” Sales Director.