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Insight:

Our client had a novel product but no internal sales function to support it. They therefore needed a flexible partner to commercialize their specialist care products, promoting them to doctors and pharmacists.

 

Idea:

We proposed the initial use of a syndicated team as an affordable approach to driving sales. As sales grew, the client was able to share the team with another  company offering complementary products.

 

Impact:

Impressive early growth enabled the client to increase the amount of sales resources they put behind their product. As a result, in 2013 they asked us to create a dedicated sales team. Over the six years this project has been running, sales have grown from 6,000 to over 100,000 units.

 

 

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, nurse educators, patient support programs, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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