Our client had a novel product but no internal sales function to support it. They therefore needed a flexible partner to commercialize their specialist care products, promoting them to doctors and pharmacists.
We proposed the initial use of a syndicated team as an affordable approach to driving sales. As sales grew, the client was able to share the team with another company offering complementary products.
Impressive early growth enabled the client to increase the amount of sales resources they put behind their product. As a result, in 2013 they asked us to create a dedicated sales team. Over the six years this project has been running, sales have grown from 6,000 to over 100,000 units.