Case Studies

Effectively targeting pharmacies

Commercial / Spain

A pharmacy program that drives sales success and improves patient care

Insight:

Our client wanted a better way to target pharmacies, raising awareness and sales of its product

Idea:

We developed a strategy involving a field-based sales team supported by a call center coordinator. The coordinator was the key to its success, making sure the sales visits were as effective as possible. This involved preparing for the visits up to five weeks in advance, then reminding the pharmacy 48 hours before.

Impact:

After a successful six-month trial, the program was expanded to include 16 representatives, as well as the coordinator.

 

 

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