Humanize
We shifted the client’s program from a ‘one size fits all’ approach, creating an awareness and educational program that enabled our client to increase reach.
The challenge
- Our clients current communication programs weren't optimally driving patients through the healthcare system
- Low rates of disease awareness, diagnosis and suboptimal treatment decisions
Our approach
- Insights - providing a clear understanding of audience need and behaviors
- Persona development - to ensure audience barriers and motivations were understood
- User journeys - to define the contextual messaging and trigger points
- Programme Delivery - ensuring the right audiences receive the right information, at the right time
The outcome
- We shifted the client's program from a 'one size fits all' approach
- Created an awareness and educational program that enabled our client to increase reach and improve disease awareness
- Provided greater engagement between HCP's and their patients
Through Ashfield's sophisticated Humanize approach we collaborated well to shift from a tactically heavy focus to a refined strategic approach which now allows me to measure success against tangible KPIs. Ashfield is great to work with and it feels like a true partnership.
Contact us
Speak to us about how we can provide tailor made solutions for you.
Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.