We shifted the client’s program from a ‘one size fits all’ approach, creating an awareness and educational program that enabled our client to increase reach.
- Our clients current communication programs weren't optimally driving patients through the healthcare system
- Low rates of disease awareness, diagnosis and suboptimal treatment decisions
- Insights - providing a clear understanding of audience need and behaviors
- Persona development - to ensure audience barriers and motivations were understood
- User journeys - to define the contextual messaging and trigger points
- Programme Delivery - ensuring the right audiences receive the right information, at the right time
- We shifted the client's program from a 'one size fits all' approach
- Created an awareness and educational program that enabled our client to increase reach and improve disease awareness
- Provided greater engagement between HCP's and their patients
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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.