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The challenge

  • Our clients current communication programs weren't optimally driving patients through the healthcare system
  • Low rates of disease awareness, diagnosis and suboptimal treatment decisions

Our approach

  • Insights - providing a clear understanding of audience need and behaviors
  • Persona development - to ensure audience barriers and motivations were understood
  • User journeys - to define the contextual messaging and trigger points
  • Programme Delivery - ensuring the right audiences receive the right information, at the right time

The outcome

  • We shifted the client's program from a 'one size fits all' approach
  • Created an awareness and educational program that enabled our client to increase reach and improve disease awareness
  • Provided greater engagement between HCP's and their patients
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Through Ashfield's sophisticated Humanize approach we collaborated well to shift from a tactically heavy focus to a refined strategic approach which now allows me to measure success against tangible KPIs. Ashfield is great to work with and it feels like a true partnership.

Senior Manager, Marketing, Cardiology

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Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.