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Insight

Our client wanted to offer a platform for healthcare professionals to simulate different treatment options for various “virtual” patients. The benefit of this is that they could then compare different regimens in terms of convenience and efficacy. It would contribute to knowledge through experiential learning and support strategic imperatives.

Idea

We created a patient case iPad tool that enables sales representatives to show healthcare professionals medical outcomes when comparing treatments.

Impact

The tool is being rolled out with affiliates, and their feedback will be incorporated into a program update. It’s anticipated the tool will enhance the interaction between the representatives and doctors.

The client said

“I want to say that you guys deserve a big standing ovation for a brilliant job! Every praise goes to you and your teams and I can easily say that I’m very lucky to have worked with you! A big thank you for all your hard work!”

 

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Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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