A global client was developing a product with a novel dosing regimen. It was essential they had the right marketing materials and messages to ensure uptake, especially given that there were no competitors for the product. Thorough and accurate marketing materials testing was key to success.
We proposed a tailor- made market research programme comprising four specific pieces of market research (both qualitative and quantitative), each with its own unique methodology spanning a year. The aim was to test, develop and optimise the creative concepts and key messages across seven markets.
We uncovered key insights, on a global and country level, that steered the strategic development of the materials.
How this helped patients
Aspects of the research focused on specific types of patients who may benefit from this treatment, and how best to communicate to them and physicians. It also discussed what the physician may need to best communicate the treatment to these patients.