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The challenge

  • Take boring/dry formatting of traditional PI to enhance learning, retention and engagement among MSLs with customers.

Our approach

  • We adopted a digital approach for a more interactive experience
  • Enhanced the understanding of the importance of PI and how changes in product labelling can be communicated

The outcome

  • Enhanced learning and engagement beyond a traditional PI
  • Click to learn content
  • Visually appealing iconography and graphics
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Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.