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The challenge

  • To condense meta-analysis from clinical trials
  • Ensuring that key points are captured

Our approach

  • Training tool summarized rationale for meta-analysis
  • Review of key clinical studies
  • Exploring prospective questions: e.g – What are key study differences?

The outcome

  • Rolled out a series of teaching tools for MSLs prior to major conferences data-release, for desktop or tablet
  • MSLs were trained in advance of the data release and engaged more effectively with customers at identified conferences and in the field
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