Oncology virtual MSL
Cost-effectively increased overall reach & frequency of scientific exchange while enabling field MSL team to focus on highest priorities
The challenge
- Client needed comprehensive, scalable and innovative model
- Goal: Cost-effectively supplement field-based MSL team to provide national coverage
- Objective: Share newly published guidelines with KOLs and gain key strategic insights
Our approach
- Recruit, train and integrate a contact center-based MSL team
- Efficiently engage KOLs with valuable data and build key relationships
- Establish and align KPIs to top priorities
The outcome
- Insights gained on 97% of completed calls
- 12+ insights gathered per meaningful conversation and 98% of customers agreed to a follow up
- Increase in the overall reach and frequency of scientific exchange while enabling field MSL team to focus on highest priorities
We are delighted with the program, model and activities to date. We have already seen great access to our targeted physicians and the insights gleaned have validated some of our assumptions and informed future decision making. Another great partnership with Ashfield.
Contact us
Speak to us about how we can provide tailor made solutions for you.
Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.