Preparing the market for a new drug in a condition with very low awareness
Our client wanted to raise the awareness and understanding of a major cardiovascular condition in preparation for a new market entrant. They had implemented a highly coordinated global campaign which used a blend of traditional and social media activities which achieved unprecedented outcomes.
- Low awareness and understanding of particular cardiovascular condition and no treatment advances in decades
- Limited media interest and reporting of disease
- Client had seminal data on the horizon, but no receptive audience as awareness of the problem was low.
- Increase focus and attention on the disease as a serious condition using the media prepare for market entry of new drug
- A media briefing live from the Emergency Room to increase awareness of the disease
- Media hook generation: A survey of 10,000 people to help tell our story.
- When the drug data came journalists were primed and prepared to cover the story: Integrated communications campaign reach >1.5bn
- 3x front page headline splashes of study results and >1200 pieces of positive coverage across top tier publications
- Covered by all major English language TV news channels and first ever live tweeting from an FDA Advisory Committee.
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