Field service team delivers high brand reach while bringing value to physician offices
Ashfield delivered a service model to rejuvenate a portfolio of mature brands. Through commitment to partnership and expertise, this innovative solution exceeded client expectations.
The challenge
- Our client faced declining profitability of their broad portfolio of mature brands due to lack of personal promotion
- The company, a leading US manufacturer, committed to support the brands with starters, co-pay and discount programs
- They needed a solution to cost-effectively promote the brands with personal promotion and achieve an ROI
- The aim was to deliver high brand reach, add value to HCP offices, drive brand usage and increase customer satisfaction
Our approach
- Ashfield built a pilot patient service team working in major metropolitan areas
- We hired and trained a team with strictly no pharma sales experience allowed
- We started servicing multiple brands with the goal of 18+ calls per day, using co-pay cards and other materials
- The proprietary Ashfield CRM configuration allows for tailored starter allocations based around the account vs. the HCP
The outcome
- Within two months, the team averaged over 18 calls per day and within six months, 20.4 calls per day
- More than 20,000 service calls were delivered in under six months, with an average of 2.62 brands serviced in each call
- 14,730 HCP targets were reached across 10,369 accounts, representing 73% of the target audience, with cost per HCP per brand contact around $6 (or less with tighter client targeting)
Your work is extraordinarily valuable to this endeavor... as a result of your knowledge and skill, but also due to your flexibility and 'can do' attitude
Contact us
Speak to us about how we can provide tailor made solutions for you.
Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.
