Skip to content

The challenge

  • Our client’s existing meetings program was complex, ineffective and not uniformly followed
  • Countries and regions were operating is silos with no link to a global policy
  • An ever-changing business landscape and evolving structure resulted in loss of focus in this important area

Our approach

  • In partnership with the client, we defined objectives, created a phased implementation plan with clear achievable goals
  • In the discovery phase, key global stakeholders were consulted to address barriers, gain buy-in and support the change
  • The establishment of a new meetings policy enabled stakeholders to easily reference guidelines and understand the SMMP
  • To focus on generating big data and metrics, the SMMP was centralized around the utilization of a technology platform

The outcome

  • Launched a global policy to which all stakeholders are held accountable to enable smart-decision making
  • Created and implemented targeted SLAs to ensure ongoing measurement and validation of the program
  • KPIs ranged from customer service satisfaction to cost savings and accurate compliance reporting
Contact Us

This strategic meetings management program has given me the control I was searching for; control over spend, quality, reporting and the future of my program.

Senior Meetings Manager

Contact us

Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research and training.