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Insight:

Our client was number two in the Irish market, with declining sales figures it was eager to turnaround.

 

Idea:

We introduced and effectively rolled out an account standards sales model, which had an immediate impact on sales performance.

 

Impact:

This approach created a complete turnaround in sales and market share versus our client’s competitors. They have regained market leadership, with a 10% lead over the previous number one. Ireland also became their best performing European region.

 

The client said

“Ashfield has proven themselves to be the perfect partners – reliable, challenging and excellent in execution.”

 

How this helped patients

This new account standard approach allows representatives to focus their attention on pharmacy education, ensuring more patients get the benefits of the client’s products.

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Speak to us about how we can provide tailor made solutions for you.

Ashfield offers a wide range of world-class, market leading services that include medical sales teams, inside sales, contact centers, clinical educators, patient support programs, medical communications, medical information, meetings and events, market research, pharmacovigilance and training.

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