Our client was number two in the Irish market, with declining sales figures it was eager to turnaround.
We introduced and effectively rolled out an account standards sales model, which had an immediate impact on sales performance.
This approach created a complete turnaround in sales and market share versus our client’s competitors. They have regained market leadership, with a 10% lead over the previous number one. Ireland also became their best performing European region.
The client said
“Ashfield has proven themselves to be the perfect partners – reliable, challenging and excellent in execution.”
How this helped patients
This new account standard approach allows representatives to focus their attention on pharmacy education, ensuring more patients get the benefits of the client’s products.