Who we are
The global pharmaceutical and device industry is presently undergoing a phase of significant transformation due to the impact of social media, empowered patients, and the now established reality of physicians getting their disease and product education via online channels. This new way of doing business is impacting strategies and challenging companies to think differently and thereby better align themselves with their customers. Customer conversations are no longer a series of one-off experiences; they are an ongoing dialogue. Therefore, if you want to effectively educate your customers on your product, then you need to be part of the conversation and you need to be good listeners in the digital age–and that requires a new set of skills.
We are BlueMomentum. Our solutions are not for everyone, and that’s why they work! BlueMomentum is changing the conversation among physicians, patients, and pharma from one of engagement to one of collaboration to bring better value to the brand and to the people.
Today, healthcare content is not eliciting emotion; it’s not creating a visceral connection between the brand and the consumer. Delivering content that matters and elicits emotion, on the right device, in the right way, and at the right time, can have a profound impact on a patient’s health and a brand’s success. At BlueMomentum we develop integrated medical and marketing strategies that deepen relationships between brands and customers to help customers emotionally connect with your brand.