Infusion services

Infusion partners with pharmaceutical, biotechnology and medical device companies to develop, validate and communicate their products' scientific stories. Our focus is first and foremost on medical writing, content development, and communications strategy.

  • Patient engagement programs

    Understanding patients to facilitate behavioural change

    The healthcare environment is more open and transparent than it has ever been. More and more patients are taking the initiative and utilizing the wealth of accessible information that digital offers to self-diagnose, question experts, seek opinions, engage in conversations, and collaborate and empathize with other patients. In short, they are becoming a more powerful influencer within the healthcare ecosystem.

    At Ashfield Healthcare Communications we believe that is a good thing. Partnerships, collaborations, co-creation and a shared desire to improve patient lives is an ethos shared by pharma companies, healthcare professionals and patients. Where we fit in is in helping that process along; facilitating discussions, understanding patients’ needs and ensuring communications and activities are planned and delivered.

    Our Patient Engagement team utilizes the immense scientific resource available at Ashfield and combines that with robust insights and evidence-based strategy to ensure that our clients are engaging in the right way, at the right time with the right people.

    Learn more about our Patient Engagement Programs.

  • Strategic communications

    Insight-driven scientific and educational platforms

    Our insight-led commercial and medical affairs communications strategies thoroughly assess your data, target audiences and competitors, while always considering the ever-changing healthcare landscape. Moreover, we ensure the engagement of your internal multidisciplinary team to create relevant and powerful scientific programs which benefit your stakeholders.

    Connect with us now to find out how we can help.

  • Live & Virtual Meetings

    Blending innovation with traditional formats to engage audiences

    Effective engagement with key audiences is a critical aspect of your communications plan. By blending traditional live meetings with innovative virtual delivery, we provide you with tailored solutions which specifically meet your objectives. Furthermore, with our insight-driven success in building and delivering meeting programs, we can help you extend the reach of your live and virtual meetings and maximize the experience of all your attendees.

  • Creative Branding & Marketing

    Beautifully crafted design

    Our specialists are driven to create brilliant creative communications. We work collaboratively with you to enhance the communication of science. Our team is our asset. They are the ones who create the strategies, the user experiences and the branding and creativity. They are an eclectic bunch; made up of ambitious, proud and fiercely competitive people. There’s one thing we all have in common and that’s our desire to create things that connect.

    Our strategic methodology starts with insight-led thinking and stakeholder collaboration. We focus on articulating the messages, aspirations and positioning of your projects, and quickly shape ideas into visual concepts. Making real the ideas, we express the brand across multiple communication channels and formats, strongly believing that delivering the right information at the right time via the right channel is key to a successful campaign.

    To find out more, please contact us or see Ashfield Digital & Creative.

    Contact Helen Hey at

  • Digital Strategy & Solutions

    Strategic thinking and innovation

    Our experts develop original and insight-driven solutions. Working in partnership with you, we deliver big ideas across every communication channel.

    Our approach is always insight-led, with our strategists scoping out the landscape and identifying metrics for your campaign’s success. Putting the user at the heart of the journey, we aim to shape every customer experience. From interactive design, through to technological innovation and development, we strive to deliver influential communications with lasting value and impact.

    Our center of excellence for all things digital – Ashfield Digital & Creative – combines expertise in health care with forward-thinking ingenuity. To find out more, please contact us or see Ashfield Digital & Creative.

    Contact Helen Hey at

  • Publication Planning & Medical Writing

    Connecting science with communications

    Our 40 years of experience in publication planning excellence ensure we know how to effectively disseminate data. However, to truly understand what is communicated and heard, we use PinPoint.

    Our PinPoint approach integrates classical and digital channels to determine whether medical opinion and understanding reflects published data. Moreover, we employ unique alternative metrics to identify the most relevant communication channels and measure the true reach of your publications and data.

    Our highly qualified and insightful medical writing teams will work with you to understand your specific needs, to develop an effective and customized multichannel publication plan. Operating from principles of trust and transparency we liaise with authors, journals and internal stakeholders to translate complex scientific data into clear, clinically relevant publications.

    The teams working with you are fully trained to follow all relevant codes of practice, including good publication practice, and your own internal compliance procedures.

  • External Expert Programs

    External expert engagement connected across multiple channels

    Wouldn’t it be great if you . . .

    – Had a robust, 360° process for identifying and profiling contemporary external experts in both traditional and digital spaces?
    – Found a customized, flexible and dynamic solution to ensure that external expert identification is aligned to your specific objectives?
    – Were able to capture peer nominations to truly understand networks and real-world connections?
    – Knew that communication would be consistent, relevant and compliant with guidelines and codes of practice?
    – Could define a clear strategy for external expert engagement and create credible programs and tactics?

    Our proprietary approach for identifying, mapping and profiling your external experts – which we call eX3– is built upon a foundation of industry-leading insights, innovation and excellence. From planning your strategy to planning your tactics, execution to engagement, our contemporary range of modular services will create a customized platform for the identification and subsequent engagement of respected external experts across multiple channels.

  • Medical Education

    Insight-driven programs that improve patient care

    We are passionate about collaborating with you to support healthcare professionals in achieving the best possible outcomes for patients. We strive for excellence in all aspects of medical education.

    Our agencies ensure that each initiative they undertake is:

    –  Accurate and credible
    Our specialist teams offer industry-leading insights across a vast range of therapeutic areas. Furthermore, we’ve built strong relationships with leading scientific experts, including professional bodies, to ensure that knowledge shared is unbiased, trustworthy and contributes to all aspects of professional development.

    – Accessible and engaging
    In their hectic schedules, healthcare professionals and patients need a variety of access points to education. As such, be it traditional classroom-based sessions or on-demand webcasts on multiple devices, we have the skills and resources to deliver. Whichever format we use, we work hard to ensure the information is presented in a stimulating way that engages audiences and maximizes knowledge retention.

    – Able to improve patient care
    For us, delivery is only the first half of a project. We also aim to understand what delegates have learned, and the impact the program has had on them. Only by doing this do we build a collaborative partnership that enhances the clinical impact of your initiatives.

  • Scientific PR

    Bringing the stories behind the science to life

    We understand the need to communicate the stories that often lie hidden within complex clinical or technical data, in order to educate, inform and engage audiences. We do this by:

    Identifying what matters to our audiences

    – Our PR specialists combine deep scientific knowledge and understanding with communications expertise which allows them to cut through data, product or disease facts and identify what really matters to different audiences. Understanding our audiences and knowing what matters to them allows for insight-led, targeted communications programs which result in genuine engagement on topics important to our clients.

    Communicating stories, not just facts

    – Through targeted story-telling we can bring to life the impact of our clients’ medicines and healthcare strategies on patients’ lives and clinical practice. We do this by ‘unwrapping’ data and interpreting it in ways that make the story it’s telling easily accessible and memorable, while still ensuring the science is at the heart of the stories we tell.

    Knowing which communications channels to use, and when

    – Our scientific PR programs are part of integrated, pharma brand-marketing strategies and are designed to reach audiences through multiple communications channels, including traditional medical and consumer media (print, broadcast, radio, digital, video), social media (including blogs, Twitter, content hubs), thought leaders (including healthcare professionals, patient/consumer groups) and employees.

    Measuring impact

    – The benefits of scientific PR can be significant; we understand the need to make these benefits tangible and demonstrate return on investment for our clients. We work with clients to understand the metrics most meaningful to them and set appropriate targets for communications initiatives before they commence.

    Contact Dominic Elliston at

  • eLearning & Training

    Interactive learning solutions built upon expert content

    Using blended learning techniques combined with our in-house scientific expertise, we develop insight-driven training solutions which address all your learning needs. With access to a wide range of platforms and devices, we provide the highest quality content to enhance learning and development. Whether it is full service training platforms or individual learning modules, we have the expertise to deliver insightful, flexible, end-to-end solutions that help your audiences get the knowledge they need.

  • Healthcare Strategy Consulting

    Industry-leading strategy for your brand and portfolio

    Our strategic consulting agency, InterPhase Consult, fully understands your markets and business, can solve the challenges that determine the success of your brand or portfolio, technology or business, and delivers innovative and durable solutions for long-term advantage.

    Understand. Solve. Deliver.

    Understand

    – Our customer-centric solutions are designed to help you go beyond market understanding to design and implement astute commercial strategy.

    Solve

    – Our expert approach to scenario planning and launch excellence gives you confidence that the differentiating potential of your product or portfolio is fully maximized during all phases of its life cycle.

    Deliver

    – As trusted advisors with access to a network of 5,500 experts in 22 countries, we have the resources to deliver a comprehensive range of services, from concept ideation to performance tracking and management, and all stages in between.

    Contact Gemma Pfister at

  • Macclesfield, UK.

    Ashfield Healthcare Communications
    Peakside House
    Tytherington Business Park
    Tytherington
    SK10 2XG

  • Connecticut, USA.

    Ashfield Healthcare Communications
    213 Court Street, Floor 3
    Middletown
    CT 06457

  • Valerie Libert / Vice President, Operations

    Valerie has more than 15 years of experience in medical communications, including developing and managing medical communication plans for many high-profile global and national brands. Valerie’s experience covers both medical and promotional programming as well as content development for pre- and post-launch initiatives. Therapeutic areas in which Valerie has been involved in communication plans and strategic initiatives include CNS disorders, gastroenterology, rheumatology, pulmonology, psychiatry, cardiovascular and metabolic disease, and multiple rare diseases.

    Prior to medical communications, Valerie worked in medical publishing for Elsevier Science in Paris where she managed several scientific journals and book titles. Valerie holds a BS in biology and English from Lake Forest College.

    Contact Valerie Libert at

  • Patrick Harty, PhD / Director of Strategic Communication

    Patrick has been working in the field of medical communications since 2007. He has experience with a broad range of therapeutics in the areas of rare metabolic diseases, neurology, virology, and psychiatry. Within these areas, Patrick has developed content for a wide array of medical media, including abstracts, posters, manuscripts, monographs and journal supplements, websites, interactive training CDs, patient case libraries, and MOA videos.

    He has contributed to the planning and execution of publication plans as well as the development of thought leader engagement strategies and speaker training content in preparation for product launches. He is also trained in meeting facilitation. Before entering the field of medical communications, Patrick obtained a PhD in behavioral and cellular neuroscience from the University of Pittsburgh. After post-docs at Johns Hopkins and NINDS, he spent 6 years doing basic neuroscience research with a small biotech company.

    Contact Patrick Harty, PhD at

  • Matt Jacobson, MS, CMPP / Executive Director

    Matt has worked at medical communications agencies in the United States and Europe nearly 20 years. He has supported the global, European, and US launch and marketing of numerous major brands. Matt oversees the team at Infusion, an Ashfield Healthcare Communications agency, which he helped to establish in 2007 and grow into a well-respected medical communications agency. Matt has supported commercial and medical affairs activities for products in the psychiatry, neurology, urology, cardiovascular, and metabolic therapeutic areas. Matt has a bachelor of science degree in biology and English from Allegheny College a master of science degree from Wesleyan University.

    Contact Matt Jacobson, MS, CMPP at

  • Cheryl Sabetta, MBA, CMPP / Senior Vice President, Agency Lead

    Cheryl has over 20 years of experience in medical communications, with extensive experience in pre-, peri- and post-launch planning. Her experience includes the development and management of both medical and commercial programs, including advisory boards, thought leader development programs, and speaker training and initiatives.

    Cheryl also has extensive experience with publication planning strategy and execution and is a Certified Medical Publication Professional. She has managed publication plans of various sizes, always with a keen interest in strategy and assisting her clients with their internal SOP development. Cheryl’s therapeutic areas of expertise include central nervous system, pain, and oncology.

    Contact Cheryl Sabetta, MBA, CMPP at

  • Ellen Lewis, PhD / Vice President, Scientific Services

    Ellen has extensive experience with strategy and implementation of communication plans for many high-profile brands, across a range of therapy areas. Ellen’s experience includes a variety of medical education programs, including scientific platforms, slide kits, MSL training, medical education, KOL identification and engagement programs, and advisory boards.This experience includes pre- and post-launch products in partnership with large pharmaceutical teams, co-promotes, and small biotech companies.

    Ellen received her doctorate in neurobiology from the University of California at Irvine and held postdoctoral fellowships at New York Medical College, Harvard University, and Yale Medical School.

    Contact Ellen Lewis, PhD at

  • Healthcare and Communications /

    Celebrating 10 years of success for Infusion

    As the business took off, more space was needed, and the company moved in 2009 to “real” office space just up the road in Haddam, CT, across the…

    Read more
  • Healthcare and Communications /

    Increased demand for specialty and orphan drugs drives growth of Infusion

    Infusion, part of Ashfield Healthcare Communications, recently moved its corporate office from rural Haddam, Connecticut to the more urban Middletown, Connecticut to better address the company’s continuing expansion….

    Read more
  • Healthcare and Communications /

    Life at Ashfield Healthcare Communications

    We were approached by students from Macclesfield College during the summer term as part of their digital communications project. “The students had a real interest in science and brought…

    Read more
  • Healthcare and Communications /

    Ashfield Healthcare Communications at 11th Annual Meeting of ISMPP

    Ashfield Healthcare Communications are sponsors of the Annual Meeting of ISMPP, taking place 27 – 29 April 2015 in Arlington, Virginia. The team will have a booth in…

    Read more
  • Healthcare and Communications /

    Ashfield Meetings & Events and Medex-Media align services

    Nicola Burns (Global Managing Director, Ashfield Meetings & Events) said: “The strategic and complementary acquisition of KnowledgePoint360 Group has strengthened two of the Ashfield Division’s areas of expertise;…

    Read more
  • Healthcare and Communications /

    Ashfield adds value for clients through its ‘one-stop-shop’ multichannel capabilities

    Insight: Our client, who was looking to launch a diagnostic platform across multiple geographical markets, needed the development and implementation of a strategic multichannel communications plan, targeted at…

    Read more
  • Healthcare and Communications /

    Ashfield extends external expertize for its clients with eX3

    Insight: Our client needed to identify external experts in the laboratory and clinical global communities to engage and educate around their infectious disease, diagnostic platform in pre-launch phase…

    Read more

Simple Share Buttons