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Ashfield Healthcare Communications are proud sponsors of the Annual ISMPP Meeting, taking place 19th – 20th January, in London, England. We will be on stand 3J in the main exhibition hall and will also be moderating the ‘Best Practice on Authorship’ roundtable.

Ensuring published evidence reaches busy physicians in today’s environment is a challenge!

Physicians today find it hard to keep up with essential literature, and increasingly rely on social networks to stay informed. No longer is it just enough to publish the data in a well-respected journal and hope that the relevant audiences receive the information in a timely and accessible way.

“To read even the abbreviated abstract of the 6 or so journals for my specialty I would have to read 180 articles a month (not a hope!)” This is just one example of the challenges shared at our recent Medical Education Future Forum (MEFF) where we brought together some of the world’s most forward thinking, digitally literate physicians to evaluate latest trends and create a vision of the future of medical education.

How do you ensure published evidence reaches busy physicians in ways that suit how they learn in today’s multichannel world?

We can help you advocate within your company, to educate your publications, medical affairs and commercial/digital teams on the challenges facing today’s clinicians so that you develop a truly co-ordinated approach to data dissemination. Whether through publications or medical education, with our support this will result in better internal and external customer understanding with the potential to improve patient outcomes.

Come and speak with us at stand 3J where we will be sharing some insights from MEFF and help you to understand the future of medical education.

Angela Cairns, our Divisional Director for Quality & Compliance, will be moderating the ‘Best Practice on Authorship’ roundtable discussion that will involve participants discussing some of the common challenges that publications planners face when working with authors. Case scenarios will be used to discuss issues such as how to ensure optimal author engagement and contribution throughout the publication process, and handling requests for change of authorship on publications.

Participants will explore strategies on how to resolve such challenges, and will share their own experiences and best practices, thereby learning how to better support and educate authors and other stakeholders in following ethical publication practices.

Why not join in the discussion? We look forward to meeting with you during ISMPP and helping to shape your multichannel educational strategy.

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