Ashfield Meetings & Events recently announced several key changes to their US Senior Leadership Team (SLT).
Laura Brown has been named as VP, Commercial Operations. Laura joined the organization in 2009 as an Account Manager at the agency’s global headquarters in the UK, where she most recently held the position of Business Director. Laura has a strong operational background with both pharmaceutical and non-pharmaceutical clients. In her new role, Laura will oversee the operational account teams across the US locations in Ivyland, PA, Indianapolis, IN and San Bruno, CA. Additionally, Laura’s responsibilities will include the engagement and creative services team and venue sourcing teams in the US. Laura will be based in the Ivyland, PA office.
Gavin Houston (CEO Americas) remarked: “I am delighted to welcome Laura to the US SLT. Laura brings a strong level of operational experience in full service events that incorporate production and creative, as well as excellent business development skills. As she leads our client operations, Laura’s full service event experience will be essential as our business grows and we look to further integrate our innovative SPARK THINKING brand philosophy that challenges the status quo to enhance the effectiveness of live events.”
Laura Brown commented: “I am thrilled to begin my new role with our very talented and energetic team in the US. It is a very exciting time for our company and I look forward to collaborating with all areas of the business to drive the growth of our full service event offering.”
Siân Pedersen has moved into the role of VP, Operational Excellence. Siân has been with the organization for 14 years beginning as a Project Executive and most recently VP Operations at the US headquarters in Ivyland, PA. In this new role, Siân will concentrate on enabling operational excellence in the business and, in particular, looking at quality and compliance.
Katie Koziol has assumed the role of Director, Client Services. Katie joined the organization in 2004 as a Project Executive and most recently held the role of Account Director. In her new role, Katie will manage the account/operations team in Ivyland and also have a greater focus on servicing and growing new client accounts.
“Both Siân and Katie are already members of the SLT and I am extremely pleased to appoint them into their new roles” added Houston. “They have both made huge contributions to our business and are well positioned to take on these new responsibilities.”
This restructuring of the US SLT allows for increased emphasis on delivering full service events and presents an excellent opportunity for collaboration between operations, engagement and venue sourcing teams.