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Ashfield Meetings & Events | Exhibits is delighted to bring home the silver award for the Best Trade Show Exhibit at the Experience Design & Technology Awards 2016.

The accolade is in recognition for the use of design and technology in an exhibit booth, acknowledging the partnership with AbbVie and the environment created at the Annual European Congress of Rheumatology (EULAR) 2016.

Judges cited that the exhibit displayed an inspiring space that reinforced their market leadership, focused on patients and highlighted the innovative approach that AbbVie continues to take in delivery of treatments. They were impressed with Ashfield Meetings & Events | Exhibits approach to mapping out their audience’s educational needs and implementing a suite of appropriate engagement tools to deliver the right content in the right format, personalized to individuals’ educational needs.

For more insight into the exhibit design, functionality and results, check out the time-lapse video below or read our case study.

The award was accepted by David Kerr (Senior Director of Creative & Audio Visual Services, Ashfield Meetings & Events | Exhibits) on behalf of the entire team. In addition to the awards ceremony, David spent two full days exploring the 100,000 sq. ft. floor at EventTech, immersing himself with leading technology vendors and discussing innovation and design. David will be sharing his experience and insights from EventTech on the Ashfield blog in the coming days.