Ashfield Meeting & Events, a leading international provider of event management services, has launched a new partner brand - SPARK THINKING - into its service offering.

SPARK THINKING will add to the existing and extensive event delivery capability provided by Ashfield Meetings & Events. It will offer a complementary, agile and innovative consultancy resource designed to enhance the effectiveness of live events and communication strategies.

Globally, the brand will be headed up by Nicola Burns (Global Managing Director) and will consist of a collection of people from Ashfield Meetings & Events and the broader Ashfield Division who are fresh and brave thinkers in their approach to their clients businesses. The approach of blending resources, along with disruptive thinking, are at the heart of the new brand.

Gavin Houston, CEO Americas commented: “The creation of SPARK THINKING provides an opportunity for us to respond to our clients with powerful communication experiences. By combining resources and encouraging imaginative thinking, we forge a partnership with clients to address their needs with innovation as well as tried and tested event delivery capabilities.

SPARK THINKING was born out of the insight the agency uncovered by regularly delivering live events and creative, producton, digital and communication projects for their clients. Houston added: “We have seen that our clients are facing shared problems through fast and sometimes unforeseen change. As a result in today’s ever-evolving market, opportunities require a swift response and this is driven by the quality of their communications and events. Through a combination of extensive event delivery experience and SPARK THINKING’s fresh ideas, we are empowered to meet these challenges and support clients in staying ahead of the curve and creating new categories and playing fields.”

Luke Flett (Head Of Global Marketing) said: “The interesting idea behind SPARK THINKING is that we are doing to ourselves what we would recommend to our clients. We are joining together our different capabilities in such a way that it gives assurance and certainty that reliable delivery demands, while at the same time giving the capability to look at edgier, more interesting and exploratory options that can generate fresh ideas and new solutions for our clients. From an employee engagement perspective we have been implementing a variety of training and internal initiatives throughout the organization during 2014 to strengthen our individual and collective creative confidence. As a result the staff have had time to embrace the new brand, adopt new ways of thinking and see first-hand how the two brands will work alongside each other. Together the two brands will provide a broader, more diverse skill set and a more powerful offering.”

Click here to see the SPARK THINKING website, here to follow on Twitter and here for LinkedIn.

SPARK THINKING