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Ashfield Meetings & Events’ David Kerr (Senior Director Of Creative & Production Services) and Katie Koziol (Director Client Services) are delivering a joint session on healthcare professional (HCP) engagement techniques at the fifth annual Global Pharmaceutical & Medical Meetings Summit in Philadelphia in February.

The session – The Evolution Of HCP Engagement – will use feedback from HCPs to demonstrate actionable techniques to engage audiences at healthcare meetings. The data is derived from the Science Of Meetings survey commissioned by Ashfield Meetings & Events which sought to understand physician perspectives on scientific meetings, interpret how meetings are changing and identify future challenges for pharmaceutical companies.

The fifth annual Global Pharmaceutical & Medical Meetings Summit takes place 31 January – 2 February at the Sheraton Downtown in Philadelphia. The summit draws together a unique mix of senior meeting professionals from pharmaceutical, biotech and medical device companies for empowering ROI-driven conversations, peer-to-peer knowledge exchange, shared best practice and networking.

David and Katie’s session will take place at 4:45pm on Wednesday 1 February. You can learn more about the summit here.

Ashfield Meetings & Events to speak at Global Pharmaceutical & Medical Meetings Summit