Skip to content

From 14 to 16 March, Ashfield sponsored and presented at eyeforpharma Barcelona, the largest pharmaceutical industry event in Europe.

The event attracted around 500 pharmaceutical industry delegates from across Europe so it was a fantastic opportunity to welcome visitors to the Ashfield stand and to discuss their needs and potential areas of partnership.

Ashfield focuses on supporting healthcare professionals and patients at all stages of the product life cycle. As a result, our expert team was on hand to discuss and answer questions about a range of services, including field sales teams and contact centre sales teams, patient support, healthcare communications, medical information and event management services.

It’s not very often that you get the opportunity to gather the opinions of so many industry leaders, so we asked attendees to answer a key question: In an ever shifting healthcare environment, what does pharma need more of from outsourcing companies and strategic partners?
A. Resource flexibility and risk mitigation
B. Knowledge, expertise and consultancy
C. New capabilities, services and innovation


It was a close call, but ‘C’ was the most popular answer, and the question generated lots of interesting conversations depending on the priorities of the organisation and the individual’s brand objectives. As part of our Ashfield Cares initiative and as a thank you, we donated €5 for every answer to a local charity in Barcelona – the Sant Joan de Déu Research Foundation.

This year’s theme at eyeforpharma Barcelona was “United for healthcare – Driven by outcomes”. With an increased focus on adherence and patient outcomes, we wanted to take the opportunity to share our best learnings and advice. Our Head of Clinical for Europe, Nagore Fernandez, presented her thoughts on the five biggest pitfalls to avoid for effective patient support programmes (PSPs) and provided attendees with:

  • Insight from Ashfield 15 years’ experience supporting patients
  • Advice on how to design, deliver and measure a truly differentiated programme
  • Practical dos and don’ts for success.

We also had a presentation from Lee Wales, VP Strategy, on “The age of personalisation: adopting a customer-focused mindset to create more engaging and effective medical affairs programmes” . Lee’s session showed attendees how to:

  • Gain a deeper understanding of their audience
  • Create strategic and personalised communication plans
  • Develop personalised content that connects.

We’re delighted to have sponsored this event again, having engaged with many delegates, attended a number of  interesting presentations and had the opportunity to share our own learnings and best practice around patient support programmes.

Read more about Ashfield Cares