Alisa Shakarian, Head of Experience and Artistry at Cambridge BioMarketing, an Ashfield company, part of UDG Healthcare plc.
Alisa has been named a ‘Disrupter’ in PM360 Elite 2019 Awards, her role being Head of Experience and Artistry at Cambridge BioMarketing. Alisa understands the behind-the-scenes processes to engage a great artful experience for the client, but not only is the execution impeccable, the idea generation is where Alisa shows her disruptive nature.
A colleague of Alisa commented, “concepting with Alisa is like feeling her physically expand the capacity of my own brain, just when I think an idea has reached its limit, she brings that one nugget that changes everything.”Alisa is able to take an idea and bring it to life, telling a story with full respect and admiration for the client and disease area. She provides the perfect balance of education and creativity with the right audience in mind. Alisa has recently created one-of-a-kind art installations such as living trees with notes handwritten by the rare disease community, to instill real life into her ingenious storytelling surrounding a brief.