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Ashfield Meetings & Events’ CEO Americas Gavin Houston will be speaking at the 12th Annual Pharmaceutical Meeting Professionals Summit in Philadelphia this November.

Gavin’s session – Healthcare Professional (HCP) Research Survey Data On Medical Meeting Attendance – will focus on the role of meetings in the HCP’s learning journey and evaluate the evolving expectations of HCPs for attending medical meetings. It will derive data from the recent Future Of Meetings white paper commissioned by Ashfield that summarized physician perspectives on scientific meetings. Gavin will provide insights and understanding from our experience, highlighting how this effects the changing landscape of scientific meetings as well as summarizing the future challenges this will represent for pharma companies. Following Gavin’s presentation there is a panel discussion to debate the key findings and envision what the future will look like.

The 12th Annual Pharmaceutical Meeting Professionals Summit takes place 2-3 November at Hyatt At The Bellevue in central Philadelphia, PA. The boutique-like event gathers senior pharmaceutical, biotech, medical device and healthcare meeting executives for empowering ROI-driven conversations about the industry’s biggest opportunities.

Gavin’s session will take place on Wednesday 2 November at 1:30pm, with the panel session following at 2:00pm.

You can learn more about the summit here. To further understand the Future Of Meetings research and analysis we conducted – and how you can engage with HCPs more effectively at medical meetings in the future – click here.

Gavin Houston to present insights on medical meetings at pharmaceutical summit