Attending a scientific congress or meeting overtakes professional journals and publications as the educational channel of choice for healthcare professionals.

We are pleased to announce that we have today released a 2018 follow-up study to our 2016 ‘Future Of Meetings’ white paper.

The Science Of Healthcare Professional Meetings compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of speciality areas, and dives deeper into the ongoing evolution of the medical meetings landscape.

By looking at the individual component factors of why HCPs attend events, we have been able to utilize the data to better understand the motivations and desires of HCPS, while also building a strategy for successful meetings in the future.

“Comparing the results of our 2016 study to the findings we discovered only two years later has been a fascinating exercize,” said Gavin Houston (CEO Americas). “A key outcome in our latest white paper is that HCPs are saying their ‘preferred channel’ to receive scientific content across their medical learning journey, is through attendance at a scientific congress or meeting.”

Gavin continues: “It is evident that meeting face-to-face is still highly valued in the digital age. What also comes across though, is that HCPs attend meetings that offer a real return for the time and money they have invested. Further education which ultimately leads to improving patient care is very clearly at the forefront of their attendance decisions, making the quality and delivery of the content a vital element of an event’s success.”

Gavin Houston will be presenting further insights into the Science Of Healthcare Professional Meetings at the Global Pharmaceutical & Medical Meetings Summit in Philadelphia on 27 February. To an audience of pharmaceutical, biotech, medical device and healthcare meeting professionals, he will highlight how access to the very latest thinking, methodologies and a network of experts will deliver insight-led, personalised HCP experiences that guarantee both engagement and impact.

To download the Science Of Healthcare Professional Meetings click here.