Embedding patient-centred focus into the culture of pharmaceutical organisations

Only 55% of pharma companies describe their approach to patient-centricity as ‘excellent’ or ‘good’. The report below gives advice from business leaders on defining a purpose, setting up reinforcing systems & transforming the organisational model.

Our takeaways are:

1) hiring, training, incentivising & evaluating employees according to shared values / behaviours;

2) helping everyone in the organisation feel a personal connection with patient centricity e.g. LEO’s “What’s your Why?” and

3) ensuring the CEO & top team visibly act in a way the organisation can aim to mirror.

The report gives a detailed summary of initiatives and direction that your peers have taken to embed a new culture into the organisation. Join Ashfield at eyeforpharma Barcelona March 15-17 2016 to continue the discussion on patient centre cultures.

Download the whitepaper on Patient Centred Culture  which gives a detailed summary of initiatives and direction that your peers have taken to embed a new culture into the organisation and join Ashfield at eyeforpharma in Barcelona, March 15-17 2016 to continue the discussion on patient-centred focus into the culture of pharmaceutical organisations.