To proactively engage and deliver value to customers, SpotMe, an integral partner of Ashfield Meetings & Events, is kicking-off its first client advocacy program by focusing on customer experience, expansion and advocacy.
Pierre Metrailler (CEO, SpotMe) along with Andrew Moore (Client Partnerships Director, Ashfield Meetings & Events) will be implementing a healthcare-focused program to the meetings and events teams in Indianapolis, IN and Ivyland, PA as well as the healthcare communication teams in Lyndhurst, NJ over the next five days. Pierre and Andrew will deliver over 12 hours worth of training to all levels on the event management team from senior leadership, marketing and sales teams, account and project managers, business developers and creative and production teams.
Pierre Metrailler (CEO, SpotMe) commented on the collaboration: “Customer experience is a top priority for SpotMe and Ashfield Meetings & Events. I am thrilled to integrate Ashfield Meetings & Events into our platform, vision, product launches, and learn from their ideas and healthcare expertise to better improve our technology and serve our existing clients.”
In conjunction with this program are one-on-one sessions with strategic leadership, including Gavin Houston (CEO, Ashfield Meetings & Events Americas) focusing on potential new healthcare solutions for key clients. SpotMe and Ashfield Meetings & Events partnership has been pivotal in identifying and evaluating new technology to support and enhance the effectiveness of events such as the new navigation behavior tool that was released in January.
Gavin Houston (CEO Ashfield Meetings & Events Americas) commented: “We are looking forward to enhancing our own clients experience by being involved in SpotMe’s new client advocacy program. By combining our event healthcare expertise with SpotMe’s technology platform we are developing tailored vertical solutions for the healthcare market to meet the needs of our clients.”
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