In partnership with a pharmaceutical client, Watermeadow Medical has won a prestigious award for an educational program that has improved the lives of patients with retinal disease.
Representatives from Watermeadow, one of the Division’s medical communications companies, attended the glamorous Communiqué Awards at London’s Grosvenor Hotel in early July.
Watermeadow and their client won the Excellence in Professional Education Programs Award for the Excellence in Ophthalmology program. This is an integrated non-promotional program of needs-based medical education, training and support for UK ophthalmologists, scientists and allied healthcare professionals.
Launched in February 2012, this ongoing program has supported more than 30 initiatives to date, which together provide updates on scientific developments, share best practice in service delivery / patient pathway, and provide training opportunities to members of the UK ophthalmic community.
The judges said of the entry: “This is a professional educational program that’s all about service change. With a broad, multidisciplinary approach it took a central idea and enabled local behavioral change to take place within ophthalmology units, which really benefited both clinicians and patients. A very impressive and worthy winner.”
Watermeadow Director of Account Group Karen Turner says: “We’re delighted to win the award. There are a lot of very good educational programs out there and it’s very satisfying to see that one we’re delivering is having such a positive impact. It also demonstrates to our clients the value we can add.”