Taking a creative, but well-considered approach, Steve is responsible for analysing and assimilating market, product and therapy area information in order to provide consultancy advice on differentiation, positioning and strategy at a brand, portfolio and franchise level, driving the development of all critical communications plan stages from concept to execution.

Steve’s insightfulness means he is always looking for the ‘so what’, is always open to new ideas and will challenge the thinking of colleagues and clients alike, often acting as the catalyst for new and innovative ways to deliver effective multichannel communications programmes. In this regard, it helps that he gets daily updates on the latest digital technology and social media trends from his teenage children.