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PM360 asked experts in improving the patient experience to address key issues the industry should know about in 2018:

  • How can pharma better partner with patients to help offer an improved experience? What are the keys to developing a trusting relationship between patient partners and pharma?
  • What areas along the patient journey are most in need of improvement in terms of how pharma interacts with patients? What can the industry do to improve these areas?
  • How must patient engagement strategies change in the age of more empowered and informed patients? How can pharma better meet patients’ rising expectations in a timelier matter?
  • What examples of services, offerings, programs, etc. have you seen pharma offer that has really elevated the patient experience and is worth emulating?

Click here to read Ashfield’s answers:

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