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At this point in the series, we have addressed the key elements in developing a patient support plan. By this stage, the robust, multichannel plan is ready to properly engage and maintain the patients. The time has come to manage it for successful outcomes. Just as we do not plan in isolation, neither do we manage it in isolation.

Consider for a moment the many channels involved in communicating with the patient: prescribers, pharmacists, websites, social media, smart watches, smart phone apps and patient literature. Each of these touchpoints generates data that is collected, and if stored in independent siloes, can severely hinder any success with the plan. Now, consider the added layers of communication with a global patient support plan!

It is not difficult to understand why there is an inherent problem in managing patient support programs in isolation. With such practices, programs risk the following:

• Not having a single view of the patient
• Care coordinator role is limited
• Patient experience can feel disjointed
• Difficulty measuring success
• Suboptimal operational efficiency

On the other hand, when you use an integrated platform to manage the plan, you can tap into live data and real world evidence as it occurs, with visibility on all channels and markets. You get:

• Global reporting capability
• Data can be filtered or drilled down
• Data trends and BI analysis
• All data can be converted into reports
• Reports delivered across multichannel devices

An integrated platform provides live data and real world evidence.
An integrated platform provides live data and real world evidence.

Having all data generated by all aspects of the program at your fingertips allows a response agility that would be unheard of with multiple management programs. Also, providing a single platform to the plan’s practitioners empowers them to deliver optimum patient support based on a single view of the patient from live data, resulting in a seamless patient experience.

And a seamless patient experience can only help to improve adherence and concordance – our ultimate goal. You can rely on Ashfield as your partner in creating this seamless patient experience.

In our final installment of this series we address what to do when you have designed the ultimate program, but no patients enroll.

Need more information?

Contact Nareda Mills at

Nareda Mills is Senior Vice President at Ashfield Clinical and works diligently in the support of client patients throughout North America. A former nurse, she draws upon real life experience to assist clients in developing programs to better serve patients and their caregivers with feedback to their administering health care professionals.

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