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Alex Goonesinghe, Research Manager, and Nigel Campbell, Multichannel Communications Director, share their thoughts with PharmaFocus on the growing trend towards personalised medical education.

In this article Alex and Nigel discuss the importance of understanding audience groups through persona development, which will enable you to communicate with these segments better based on their information needs, frequency of contact and channel preferences.

You can read the full article here.

Below is an example of a persona we’ve developed for an ‘engaged prescribor’.

If you would like to speak to Alex or Nigel about personalized medical education they can be contacted on or




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