You’ve invested millions in the development of your new drug or therapy and have successfully completed clinical trials. Now you are ready to launch. Data has been collected, efficacy is understood, side effects have been noted. But the important question remains: is your target patient population prepared? Have you put a plan in place that addresses how they are being impacted, not just physically, but socially and emotionally when they are taking the medication?
Supporting the patient from the very outset, putting the patient first, is paramount to adherence and the medication’s overall success. What resources you put in place at the outset – whether with an interim action plan or one that is tied to the medication’s life cycle, will drive overall success.
All therapies have their unique attributes, and not all will require the same level of support. However, at the very least, one should take advantage of the opportunity to help patients understand the reason for their medication and how to properly take it to improve adherence and concordance.
Ashfield has developed considerable expertise in this area by using our contact center clinical educator teams to bridge the gap in your patient support structure or to provide a concierge service.
Our contact center clinical educator teams have been found to be very successful in helping patients feel they are not alone; they are a reassuring resource for patients to rely on if they need information or someone to talk to. Clinical educator teams help patients with such concerns as:
- Overcoming some unpleasant side effects or difficulties they may be experiencing with taking the medication.
- Helping patients overcome any obstacles or barriers.
- Obtaining access to the medication through specialty pharmacies and helping to secure necessary reimbursements
Once the patient is on-track and has overcome barriers to therapy, feedback can be sent to the prescribing physician to close the loop. Ongoing communication can add to the patient remaining at the center of the treatment continuum.
There are an infinite number of reasons why a patient may not stay on a therapy. Failure to put the patient first should not be one of them. Ashfield is a partner who has the resources and experience to help you identify and fulfill the optimum “patient first” plan for your medication.
Need more information? Contact Tyler Cowan at email@example.com
Barb Stevens has a successful track record of building inside sales solutions for biopharmaceutical clients for 10+ years. She brings her nursing perspective as well as extensive sales rep and sale management experience to each client solution.