A client approached us looking for sales support to promote a product in the highly competitive major depressive disorder market. They wanted to target GPs and practice nurses, but lacked the resource to do so internally.
Our syndicated team of medical sales representatives took on the project. Despite having no prior experience in this market, they carried out a tight targeting exercise, identifying strong sales opportunities. They delivered the forecast volume, coverage and frequency, as well as a tailored speaker programme throughout 2010 to 2014. Based on their performance, the client asked them to promote another product in an equally competitive market: diabetic peripheral neuropathic pain.
Sales of both medical products comfortably exceeded their targets year on year, significantly strengthening the team’s reputation with the client. This led to the client giving Ashfield a global supplier award for delivering strong sales results.