In October 2013, one of our clients wanted to promote a new urology product.
Working with the client’s team, Ashfield’s syndicated team of 50 medical sales representatives identified and targeted high-potential customers. The target was two GPs a day. We also targeted specific patient groups with a mechanism in place to ensure these were followed up.
Not only did we exceed the contact target by seeing an average of 3.60 GPs per day, but sales outperformed their target for 2014. This successful contract was extended for 2015 with increased sales resource.
How this helped patients
By raising awareness among GPs, they are now able to prescribe this effective drug to those suffering urological conditions.